What is Digital Marketing?


Digital marketing refers to the use of digital channels, such as websites, social media, search engines, mobile devices, and email, to promote and sell products or services to potential customers. It encompasses a wide range of marketing tactics and technologies that are used to reach and engage consumers online. Some common types of digital marketing include search engine optimization (SEO), social media marketing, content marketing, email marketing, and mobile marketing. The goal of digital marketing is to attract and engage customers, build brand awareness, drive website traffic, generate leads, and ultimately increase sales and revenue.

Unleash


Unleash Your Digital Marketing Potential with The Complete Digital Marketing Masterclass!

Are you ready to transform your career and become a sought-after digital marketing expert? Welcome to "The Complete Digital Marketing Masterclass," where we take you on a journey through the dynamic and ever-evolving world of digital marketing. This course is designed for anyone looking to build a solid foundation in digital marketing or enhance their existing skills.


Our Story


It all started with a simple question: How do we create a comprehensive and engaging learning experience that empowers individuals to thrive in the digital age? With years of experience in marketing, technology, and education, our team embarked on a mission to craft a masterclass that combines the best of theory and practice. The result?

A course that is accessible, interactive, and packed with real-world insights.

PCDM, LLC testimonial of courses
Maryann L.
Hair Salon Owner

I was posting all of the time on Instagram, and even doing tutorials or hair tips on TikTok. Had 30 viewers and most likes or comments, but no clients. Until I took the Complete Digital Marketing Masterclass and my list of bookings skyrocketed! Thank you, PCDM for your courses. They saved my business.

PCDM Marketing School
Jeffrey C.
Photographer

I didn't know how to promote my photography business on social media. I thought I knew all of the marketing strategies, but lacked the digital marketing part. Once I took the Complete Digital Marketing Masterclass, I understood what I had to do to make my photography business soar. So I can say that the course is fantastic, and now I get to do what I love and make money out of it. Best of all, it is easy to do and it only took me two weeks to get the results I wanted.

PCDM Marketing School
Erica & Natalie
Realtors

We always relied on our real estate company and our team to take care of our social media marketing, but we were not getting the results we wanted. We didn't know there were things we should also do in order to get our presence seen more on social media. We took the self-paced course, and learned so much. Now we are getting clients, and even other realtors want to be on our TikTok channel. Thank you, PCDM Marketing School, you made us famous!

The Digital Marketing Masterclass Curriculum


  Introduction
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  What is Digital Marketing?
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  What is this course about?
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  Who should take this course?
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  Course Outline
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  Module 1 Introduction to Digital Marketing
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  Module 2 Market Research and Analysis
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  Module 3 Website Creation and Optimization
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  Module 4 SEO
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  Module 5 Social Media Marketing
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  Module 6: Content Marketing
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  Module 7: Email Marketing
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  Module 8: Pay-Per-Click (PPC) Advertising
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  Module 9: Display and Video Advertising
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  Module 10: Analytics and Tracking
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  Module 11: Conversion Rate Optimization (CRO)
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  Module 12: Digital Marketing Strategies and Planning
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  Summary
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Certificate of Completion


We believe in learning by doing. That's why this masterclass offers practical exercises, real-world case studies, and interactive projects to give you the experience you need. You'll also get a certificate of completion once the course is done.