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Digital Marketing Masterclass
Introduction
Course Introduction (1:55)
What is Digital Marketing?
Digital Marketing (0:41)
What is this course about?
What is this course about? (0:22)
Who should take this course?
Who should take this course?
Course Outline
Outline
Module 1 Introduction to Digital Marketing
Introduction (0:34)
Understanding the Fundamentals of Digital Marketing (1:06)
Exploring the Different Channels and Strategies (1:25)
Quiz
Module 2 Market Research and Analysis
Introduction
Conducting Market Research to Identify Target Audiences
Analyzing Competition and Industry Trends
Quiz
Module 3 Website Creation and Optimization
Introduction (0:19)
Building a Professional Website (1:20)
Optimizing for User Experience and Search Engines (1:15)
Quiz
Module 4 SEO
Introduction (0:19)
Optimizing Website Content and Structure: (0:52)
Implementing On-Page SEO Techniques (0:49)
Implementing Off-Page SEO Techniques (0:45)
Quiz
Module 5 Social Media Marketing
Introduction
Leveraging Social Media Platforms
Creating Effective Social Media Campaigns
Quiz
Module 6: Content Marketing
Introduction (0:16)
Creating Compelling and Valuable Content (0:54)
Developing Content Strategies and Distribution Plans (0:58)
Quiz
Module 7: Email Marketing
Introduction (0:16)
Building and Managing Email Lists (0:57)
Creating Effective Email Campaigns (1:09)
Quiz
Module 8: Pay-Per-Click (PPC) Advertising
Introduction (0:19)
Understanding Google Ads and Other PPC Platforms (0:47)
Creating and Optimizing PPC Campaigns (1:16)
Quiz
Module 9: Display and Video Advertising
Introduction (0:18)
Utilizing Display and Video Ads to Reach Wider Audiences: (0:39)
Creating Engaging and Impactful Ad Creatives (0:54)
Quiz
Module 10: Analytics and Tracking
Introduction (0:14)
Implementing Google Analytics to Measure and Analyze Website Performance: (0:51)
Using Data to Make Data-Driven Marketing Decisions (0:54)
Quiz
Module 11: Conversion Rate Optimization (CRO)
Introduction (0:16)
Optimizing Website Elements to Improve Conversion Rates (0:50)
Conducting A/B Testing and User Behavior Analysis (0:58)
Quiz
Module 12: Digital Marketing Strategies and Planning
Introduction (0:15)
Developing Comprehensive Digital Marketing Strategies (1:07)
Creating Budgets and Timelines for Marketing Campaigns (1:04)
Quiz
Summary
Summary
Teach online with
Digital Marketing
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